CAMPAIGNS
ABHIYAAN (Campaign)
Hindi word ‘Abhiyan’ means any step which is taken for a certain cause or to achieve a certain goal. Under the umbrella of the Aseem Asha Foundation, many campaigns are being run. These campaigns were designed and implemented at different stages as mentioned below.
A. Save the Water Campaign (Jal Sangharsh Abhiyaan) Since 2010
Inception
stage
The save the water campaign is the fruit of a seed that was sown by the students of
Okhla Community Development Centre (Earlier known as Fun and Information
Center). Community beneficiaries gathered together to discuss the issues
prevailing around them. Mushtaq, a community member has stated adversities
faced by him and his neighbors due to scarcity of water. It was found that
water-related issues were very vital for the community and hence there is a
need to run a campaign for it.
Formation
of the campaign
A
detailed discussion about the water-related issues in Okhla with other
students, and founder Aseem Usman, sixteen-years-old Mushtaq Ali along with his companion
Adnan, Irfan, Shahrukh Khan, Aqsa, Aman, Arman, Imraan Khan, etc. wrote and produced
an animation film 'Pani Pani Pani Re' for the Sanshrey project. This was
Mushtaq’s debut directional which was based on his daily life experience with
water. Aseem Asha Foundation has been running this Water
Campaign to address various water-related issues including accessibility,
scarcity & conservation of water in association with several like-minded
organizations. The paucity of drinking water both in urban and rural areas has
escalated to an acute level in the last two decades, especially heightened by
drought and privatization of water. Globalization in India has opened up an
invasion of global capital on natural resources. Water—the source of life
for all species—is being converted into a commodity. Rivers, lakes, dams, and
groundwater resources are being taken over by the global water market. This has
resulted in an intense struggle between local communities in various parts of
India and the water corporate giants.
Aims
and Objectives
Following are the goals of
this campaign
- To campaign
against the privatization of water.
- To redefine
water as a natural right of the species and not a fundamental right of any
human.
- To produce and
screen films on water issues, water struggles, water conservation, and related
issues in collaboration with schools, colleges, and communities to
initiate dialogue on the issues of control and use of water.
- To engage
students and youth in the conservation of water like bunting, water harvesting,
and planting trees.
- To engage and
sensitize students and youth in water-related issues creatively through various
forms of arts in communities, schools, colleges, public, and religious places
on individual and group levels.
- To organize
seminars and workshops to educate people on the negative impact of water
privatization on people and all species.
- To address the socio-political and cultural implications of water privatization resulting in the informed taking of action.
Implication
The
campaign was designed and implemented in the slums of Okhla Village, Jamia
Nagar, New Delhi. Students produced posters, flyers, animation, video films,
and songs to save water. The audio-visual materials were distributed through
DVDs and mobile phones in local areas of Okhla Village, Seelampur, Jafrabad,
Dwarka, Kathputli Colony, Karala Village, and Amroha, JP Nagar. The film was
also sent to CMS VATAVARAN’s traveling film fest, International Water Film
Fest, Green Unplugged International Film Fest, Mumbai International Film
Festival (MIFF), and JDCA Film Festival. This audio-visual material had also
been made available online for the global audience. This
movement was supported by Aseem ASHA Foundation and Community Media Initiative(Sanshrey)
in association with other organizations such MAAC, South Extension, Kalakar
Trust, Agha Khan Trust, Tagore International School, Lady Irwin College,
St.Mary's School, and others.
Impact
Foundation
has been running a campaign to save the water, the essential natural resource
of Delhi’s various communities and neighboring states, such as Okhla Village,
Seelampur Trans Jamuna, Kathputli Colony, Hazrat Nizamuddin Basti, Dwarka, and
others, where water shortage is a part of everyday life. This campaign has
become a movement now. Mushtaq has presented 'Paani Paani Paani Re' in various
communities, colleges, art centers, schools, public places, residential
colonies, parks, and streets to sensitize communities about the
importance of water. He interacts with the audience after the screenings to
motivate them to harvest water through cost-effective traditional methods. He and
his companions have been distributing the film through Facebook, YouTube,
Mobile Phones, and DVDs to people of various local, national, and international
communities. National media has also written about this initiative.
Mushtaq and his cohorts were deeply inspired by the
Hindi feature film “Well Done Abba” directed by eminent film director
Shyam Benegal based on water issues and its song ‘Pani Ko Taraste'.
Shyam Benegal also acknowledged the efforts of the
team and wrote "Congratulations! I am happy that my film sparked the
creativity and imagination of at least one person. My best wishes to all of the
team members."
It
further activates the observation of World Water Week.
World Water Week 2012
- Sanshrey (Community Media Initiative) celebrated the third week of March 2012 as World Water Week at St. Mary's School, Dwarka. This celebration included:
- Water Campaign in Dwarka, Sec 19, New Delhi by the
students of St. Mary's School and by the members of Community Media Initiative
(Sanshrey)
- Sensitizing local water issues through the screening
of a newly-produced water-related film in various societies, schools, and
communities in Dwarka
- release of the short film 'Holy Water' on World Health
Day, 7th April 2012 at Hazrat Inayat Khan Health Center, Hazrat Nizamuddin
Basti, New Delhi
- Water Shorts Film Fest
- Production of a short video film based on local water
issues of Dwarka, New Delhi
B. Break the Silence Campaign (Chuppi Todo Abhiyaan) Since 2007
Inception
The campaign is based on Aseem Asha’s research
published by UNESCO with support from Queensland University, Adelaide,
Australia, Social Welfare Department, Delhi, and Datamation Foundation, Delhi.
It was then Aseem realized the magnitude of problems and facilitated
discussions on such problems in Media Resource Center with students. Aseem
disseminates various literature based on rights and laws to the girls that
enable them to develop theoretical and practical learning about the local women
issues. Kiran Rai with her other friends like Sadia, Shahina, Iqra, Hina,
Nazreen Hayat Khan, Shabnam, and Farheen Khan wrote the various scripts of the film
on domestic violence issues that helped in building their capacity for raising
voice against gender-based violence. Kiran wrote various scripts during Sanshrey’s
training and raised her voice for the vices like domestic violence, eve-teasing, dowry, child marriage, etc. She was taught research methodology and
Ethnography tools that helped her a lot to document the stories of the Victims
of Domestic Violence. Further, she worked with various communities such as
Jafrabad, Seelampur, Trans Jamuna Community where she conducted Women Panchayat
and solved the various cases of Domestic Violence, and helped in women
empowerment of the community. A short documentary “Asha Ki Kiran” was
made on her life in which she explained her journey about dealing with domestic
violence and gender-based violence. Consequently, the idea of having Chuppi
Todo Andolan was conceived.
Formation
The ‘Chuppi Todo Abhiyaan’ was designed in
Jafrabad Community. later it covered the Seelampur, Brahampuri, Janta Mazdoor
Colony, Welcome, Jama Masjid, Kathputli Colony, Nizamuddin Basti, Okhla Village, and other communities where the issues of Domestic Violence were quite common.
This campaign also motivates girls of Okhla Center such as Farhanan, Adeeba,
Tahzeem, Iram, Ilma, Bushra, Shabana, Shahana who took this campaign forward.
Students of Lady Irwin College actively participated in this movement as well.
Later, Kiran curated various gender-based films made
by Aseem Asha Foundation and presented them at various places during Udaan
Community Film Festival such as Kalakaar Trust Hope Project, Delhi University,
Amity University. During the community interactions, she sensitized both women
& men on gender-based violence and shared her personal experiences as well.
A poem was written by founder Aseem Asha Usman “Aao Chalo Mil Jul Kar Ke Chuppi Ko
Tode” was also sung in community interactive sessions. Kiran and her team
became a source of inspiration to other girls from another NGO Apne Aap Women
Worldwide which working on Women Trafficking and empowerment. During the group
interactions, they came up with a range of domestic violence issues from
their own community and produced films to ring the bell. Further, these girls
inspired other localities and that’s how this campaign perpetuated the change.
Aims and
Objectives
- To end the
violence of every nature such as Physical, Mental, Social, Emotional, Financial, etc.
- Help and support
the victims of Domestic Violence to raise their voice against such vices in a
creative manner
- Women &
Gender Empowerment
- Enabling
Community Members to take stand for victims of Domestic Violence
- Training of
Community Mobilisers on Domestic Violence & Legal Right issues
- Development of
print materials for community mobilizer to communicate with people
- Research &
Advocacy
- Developing
Primary Support Center for the Victims of Domestic Violence
- Creative content
creation on Domestic Violence
- Organization of
seminars & symposiums
- To organize
events for creating awareness among the communities using alternative art forms
such as music concerts, theatre performances. painting and photography
exhibitions etc.
- Providing
assistance to the victims of Domestic Violence in getting financial independence,
regaining their lost identity& empowerment
- To make
conditions for victims of Domestic Violence and Violence Based Gender (VBG) to
share their stories about the violence at home.
- To advise the overall population about the cycles and opportunities for anticipation and
security of DV and VBG
- To lead a media
campaign for prejudice towards Domestic Violence (DV) and Violence Based Gender
(VBG) and to facilitate the way for its solutions
- To create
manageable models of communication, exchange, and association with
organizations, who understand the strategy on managing cases of DV and VBG
Implication
During the campaign, participants produced flyers,
pamphlets, newsletters, posters, and short films with support from local people,
schools, and non-governmental organizations. They also presented the song “Aao
chalo mil jul kar ke chuppi ko tode (let's come together and break the
SILENCE)” to sensitize other communities about the issue of Domestic Violence.
Films such as Bejod Bandhan, Tota Maina, Kuchh Bolne Do, Mere Chaaro Taraf,
Sauda, Shanno Driver, Asha Ki Kiran were made and shared in personal
contacts through DVDs, flash drives, memory cards, Pen drives, etc.
Later, Bazm e Mehndi (Mehndi Festival) was organized where girls from Jafrabad, Sellampur, and Okhla Community applied Henna to local women in a community park. This served as a platform to make the local women aware of women's rights to equality, freedom, expression, justice, and empowerment. Women were thrilled by the song “Chuuppi Todo” presented by the girls. This saw the birth of a group - the Gang of Girls, working against domestic violence which helped the communities to combat Domestic Violence.
Impact
Women of various communities drew inspiration from our
campaign and learned to negotiate for their rights. Many National Dailies
published soft stories on the campaign. Post Graduate students of Delhi
University wrote their dissertations
and published research papers on Domestic Violence. Grassroot women started
speaking about the atrocities faced by them after watching films during Udaan
Community Film Festivals.
Girl
Gang against Domestic Violence of Okhla Community became the community
mobilizers and helped the houses to connect with Aseem Asha Foundation in order
to tackle the violence. Out of many such cases, one was of a household where the husband used to beat his wife under the influence of alcohol. The issue was
brought to the notice of Aseem Asha by the Girl Gang. Not only did the
Foundation immediately liaison for her legal rights but also sponsored the
education of her daughters who were studying in school and college. Today one
of the girls is a breadwinner of a family teaching at a nearby public school.
Additionally, women from communities, schools, colleges, slum areas, elite societies,
unauthorized colonies, artist communities, business classes, etc. raised their
voices against domestic violence too.
C. Art & Artist Campaign (Kala aur Kalakaar Abhiyaan) Since 2011
Inception
As the founder Aseem Asha Usman worked with three
eminent personalities of Art forms i.e. Painter Jatin Das, Director Muzaffar
Ali & Music Maestro A. R. Rahman, he developed a deep curiosity towards
it. He also closely observed Dhrupad Singer Ustad Wasifuddin Dagar. Aseem
wanted to highlight the unheard talented heroes from the community by providing
a platform to showcase their arts. The
main agenda was not only to expose street artists but also bring the celebrated
artists for their inspiration and have an exchange of ideas.
Formation
Aseem Asha Foundation has organized personal meetings with the artists and documented their artistic journey in the form of short films. A group led by Mushtaq Ali who was also a part of the water campaign and other students such as Akbar, Monis, Meraj, Moazzam, Iqra, Saba, Adiba, Farhana & others met and documented the life of numerous artists, laureates, and well-known personalities. Furthermore, various art projects were organized which were led by Farhana, Adeeba, Saba & Zainab, they made paintings on the incarnations of Goddess Durga, Saraswati & Laxmi. They met renowned painters like Padma Vibhushan SH Raza, Padma Bhushan Jatin Das, Padma Shree Anjoli Ela Menon & Arpana Kaur as well. Beneficiaries learned about visual depiction by visiting various art galleries such as the National Gallery of Modern Arts, the Visual Art Gallery of India Habitat Center, India International Center. They got practical exposure to the crafts through seeing real arts & crafts pieces at Dilli Haat Market, Craft Museums, Pottery & Handicraft exhibitions, etc. After this exposure, we felt that local artists and their work needed proper documentation and that’s how students of Sanshrey made films on street, local, and renowned artists ranging from Embroiders, Flute Players, Painters, Carpenters, Block printers, Singers, Dancers to Art Critics, Sculptors, Art Historians, etc.
Aims and Objectives
- To promote the
Local Arts for the expression of thoughts and ideas
- To promote and
encourage Local Artists
- To promote art
appreciation and keen observation of the local arts in communities
- Establish art as
a trading concept and not merely a hobby
- Convergence of
various artists to exchange ideas, expressions, and journeys
- To provide a global platform to local art and make it commercially viable
- Art content
circulation at local, national & international level
- Organize
symposiums, seminars, art exhibitions & art festivals on Art & Artists
- Art Awareness in
schools, colleges, and communities
- To screen the
films on art and artist at various local, national & international film
festivals
- Organize
conceptual training sessions for community artists to enhance their technical
skills
- Explore Market
Avenues for them such as Universities, Dilli Haat, Trade Fairs, Auto Expos, etc.
- Felicitation of
local artists through Art & Artists Awards
Implications
There were more than thirty short video films produced based on various forms of arts such as classical, spiritual, folk, light and street music, sculpture, floral, tribal, pottery, handloom, handicrafts, calligraphy, embroidery arts and we also shot a film on contemporary dance. These films were screened at many film festivals in Delhi. The films are also available online for the global audience. The campaign was supported by Community Media Initiative (Sanshrey) and Qalamkaari Creative Calligraphy Trust.
Impact
D. Health Awareness Campaign (Swasth Sangharsh Abhiyan) Since 2012
Inception
Formation
Aseem Asha Foundations in association with Army Public
School, Dhaula Kuan prepared a song on “Machchar Bhagaao Re” and
supported local members of Sanshrey to make a short film on it. The film
highlighted the local issues such as unmaintained roads, contamination of water,
substandard garbage disposable and drainage system, infringement of land &
heavy constructions that act as a breeding ground for mosquitoes. All these
factors make the community susceptible to such deadly diseases.
Aims & Objectives
Following are the objectives of this campaign
- To promote a healthy life and healthy behavior
- To take care of the health & well being of the
community
- To organize health campaigns from time to time
- To have partnerships with medical institutions,
schools, colleges, and other NGOs working in the field of Health.
- Liaison for neediest patients to get proper treatment
using political and financial means
- Crowdfunding for the treatment of life-threatening
diseases
- Research, Development & Advocacy
- Health Awareness and Sensitization
- Motivate community for their daily health habit
promoting the use of local park
- Develop Hygienic Food and Healthy Habits
- Content Creation, Seminars & Symposiums
Implication
Under the health awareness campaign, Aseem Asha Foundation
organized a ‘Malaria Awareness Drive’ for the people living in the urban slums of
Okhla Village, New Delhi. They produced posters, hoardings, flyers, etc. The
premiere of the film “Machar Bhagaao Re” was conducted with the association
of local health center at Okhla Vihar Iqbal Faizi Nursing Home and Charitable
Society and further rereleased at Jamia Middle School where it grabbed the
attention of mainstream media. The audio-visual materials were distributed
through DVDs and mobile phones in local areas such as Okhla Village, Nizamuddin
Basti, Seelampur, and elsewhere. They are also available online for the global
audience. Aseem Asha Foundation distributed mosquito repellent and All Outs to
the slum’s areas of the communities during the season of dengue and malaria.
On the occasion of Raksha Bandhan, the foundation
organized rallies to promote the trend of healthy eating specifically,
vegetables. We endorse the idea of boycotting synthetic vegetables which is a
host of multiple diseases. Currently, as part of a permanent project, Nirvaan
Aseem Asha is working extensively on the prevention of COVID 19 and supporting the
neediest people financially, socially & emotionally.
Impact
More than 200 people were advantageous with our project during the outbreak of Dengue. People have got an inspiration to regularly change the water of cooler & tanks. The message of “cleanliness is next to godliness” was conveyed to the community members through this drive. After the workshop at Magic Bus India, students of Aseem Asha took the initiative to form Community Kitchen (Inaayat) in 2019 for providing nutritious food to community members. Inayat gives free food to 15-20 people on daily basis and teaches them to make nourishing recipes for a healthy life. As a result of this campaign, the foundation is now being recognized as a center for health support in the community. People having life-threatening conditions such as complications in pregnancy, brain tumor, Corona Disease, etc. approached us as they were deprived of proper health facilities locally. Foundation supports them using multiple ways such as referrals to hospitals, connecting with other political and social institutions, providing financial assistance, helping in the education of children, etc.
E. Tagore Peace Campaign (Tagore Shanti Abhiyaan) Since 2012
Inception
This campaign was started at Media Resource Center, Seelampur where Aseem Usman would regularly visit to teach students. The center was a platform for many young minds to express their thoughts, ideas, feelings & explore the opportunity for a successful life. Akbar Raza was among many such aspirants who hails from the lower middle class. Due to the large size of the family and being the eldest member of the house, his education future becomes bleak. He used to make intricate patterns & designs with needles (Aari), thread, beads, stones, pearls, etc. on ladies’ apparel such as suits, saris, Kurtis, dupattas & many more. That’s how he used to earn for the subsistence of his family. Foundation provided him full fee scholarship to support his secondary and higher education. Akbar used to volunteer in the foundation’s activities, events & festival celebrations. During Tagore Utsav, he was deeply inspired by the Art and Philosophy of Guru Rabindra Nath Tagore and thought to recast the monotony of his embroidery into an art form. Initially, he read more about Tagore and shared his inspiration with other students as well. Gradually he started taking training sessions with school and college students on making calligraphic designs of Tagore’s poems through embroidery during subsequent Tagore Utsav.
Formation
While working online Akbar found a sketch of Tagore & his sign, originally made by Satya Jit Ray. He beautifully replicated it through his embroidery and gifted the first piece to Art Connoisseur Lt. Laurence Bastit. A film “Akbar Ki Sui” was made by Sanshrey, an initiative of Aeem Asha on various problems that he faced in his inspirational journey of becoming a community artist from a community embroider. Later, The Tagore Peace Campaign was initiated by Akbar in which he presented a stitched painting of Tagore as a souvenir of peace. His art got exposure at a wide range of platforms such as Social Media (Facebook & YouTube) exhibition at MF Hussain Art Gallery, Jamia Millia Islamia, etc. Many noted art personalities such as Sukrita Paul, Shubha Mudgal, Ina Puri, Rana Safvi, Jatin Kochar cherished his work. They were touched to know about Akbar’s motivation, despite being from a Non-Bengali community & humble family he is working so passionately for the endowment of Tagore who is usually confined to the Bengali community and elite class only.
Further, it was heir to embroider Irfan of Okhla slum
community hailing from Bihar. He determined to convey the message of Peace,
Equality, and Harmony that Tagore promoted through his work. Community Embroiders also made various pieces
on different themes to be presented as mementos. The ‘Tagore Peace Campaign’
was designed to dedicate the work and life of Nobel laureate Rabindranath
Tagore. The campaign was specially designed for the non-Bengali communities who
know little about Tagore and the variety of his work. The purpose of this campaign
is to sensitize larger sections of society, from a local to a global range, to connect the world through various art forms.
Aims & Objectives
- To help the peace-building processes at the state, nation, and global level
- To empower people for their rights
- To promote Tagore as a symbol of peace beyond the
boundaries of communalism, regionalism, casteism, etc.
- Promote Universalism, Integrity & Brotherhood
- Global exposure of local artists
- To give platforms for Unsung and Unheard Artist
- Making artists Self Reliant
- Exchange of thought and ideas within & across the artistic community
- Content Development, Research, and Advocacy
- To support the initiative for peace by fostering
cooperation with key stakeholders, partners, non-governmental organizations, etc.
Implication
Tagore films were screened in Jamia Millia Islamia,
Aligarh Muslim University, and many schools of Delhi. The campaign was supported by Community Media
Initiative, Jamia Millia Islamia & National Gallery of Modern Art, New
Delhi. Many national and international online magazines & educational
publications featured stories on this campaign. The Indian daily newspaper, The
Hindu has published a Friday review about our work as well. Hence this campaign
grabbed a lot of attention from print media and art personalities. Students
also won a chance to visit various literary, cultural, and Arts festivals, the
Jaipur Literature Festival was one of them.
Impact
There are four fundamental principles in Tagore’s
educational philosophy; naturalism, humanism, internationalism, and idealism.
Shantiniketan and Visva Bharathi are both based on these very principles. He
insisted that education should be imparted in natural surroundings. He believed
in giving children the freedom of expression. Being a part of the Tagore peace
campaign, students learned many ideas, principles, concepts, philosophies of
Tagore that developed their understandings. Therefore, they got freedom of
conscience (Zehni Azaadi) and took independent decisions for their
prosperous lives.
The major impact of this campaign is the emergence of
biculturalism in Bengali and Non-Bengali communities. Bengali group of
Chitranjan Park, New Delhi warmly welcomed Aseem Asha Foundation in their
various events related to Dance, Music, Art, Food festivals & Cuisines,
cultural festivals, learning of the Bengali language, etc. Aseem Asha Foundation was
pleased to host its cultural performances and presence in its Tagore Utsav as
well. This blend of cultures has parked the eagerness among the students of
Aseem Asha to penetrate into Tagore’s work. They started studying Urdu
translations of Tagore‘s poems and stories by juxtaposing them with the work of
eminent poets like Allama Saadi Shirazi, Ghalib, Faiz, etc. Community Beneficiaries along with the Aseem
visited Shantiniketan and Tagor’s home Jorasanko in Kolkata twice to develop an applied understanding of Tagore’s work & ideas.
Padma Vibhushan Classical Dancer Dr. Sonal Mansingh
also appreciated the work of community budding artists by making posts on
Twitter. Going forward this campaign and the community artists got a lot of
recognition from the media & Art circle of Delhi. This campaign also brought
peace and prosperity to the community as many people came forward to support our
initiative and programs of the foundation, consequently becoming the member of the foundation’s donor group Snehil.
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